What is Reverse Marketing? Reverse marketing is an effective way to sell your products to people who already have them. It is common practice among companies that sell their products at a massive discount at auctions. Many of these companies have even started a foundation to help those suffering from rare diseases, such as Alzheimer’s […]
7 Strategies to Attract and Retain Customers As a company, it is important to attract new customers. This is difficult because new customers are often hard to retain. However, if you know your customers and their pain points, you can turn them into loyal customers. In addition, make sure that you are meeting your promises […]
Current Global Mega Trends Affecting Business and Marketing Operations If you are a marketer, you must understand the latest trends impacting the business world. Megatrends are the largest forces shaping our future world, and their influence is felt across all sectors and industries. In this article, we’ll review some of the major changes that could […]
The Process of Generating and Selecting Strategies The process of generating and selecting strategies for a new product or service starts at a broad level and then narrows down to a more detailed level. In the early stages, the options are broad but are gradually distilled into a single, final choice. Eventually, each responsibility center […]
The Difference Between Marketing and Selling Marketing involves creating and maintaining the right channels to reach your target audience. Selling is the act of making a sale or receiving something in exchange for payment. The two are inextricably linked, but often confused. For small businesses, it is easy to confuse the two, especially because of […]
Search engine optimization is at the heart of a successful internet marketing campaign. In fact, it is critical to the survival of any online business seeking to compete with large international companies, such as Google, Amazon, eBay, and others. However, changes to Google’s algorithm, s modus operandi and priorities could have wide-reaching impacts on SEO […]
Social media marketing is simply the utilization of various social media platforms and sites to advertise a product or service to a large audience. While the terms’ digital marketing and e-marketing are more common in academic circles, social media marketing continues to grow for both researchers and practitioners. Social media sites like Facebook and Twitter […]
In the next few lines I will be discussing Local SEO in a very simple way. This will help you understand what it is all about and how it can help your business. So, without further beating around the bush let’s get started.
The terms digital marketing and social media marketing are frequently used interchangeably, especially by those who operate in these sectors. Some may even think that they’re engaging in digital marketing when really, they’re implementing just social media. But if you’re engaging in social media marketing, in most cases you’re implementing several different channels of social […]
What is the Pay Per Click in 2021 strategies? What does it mean? And what exactly are the advantages of PPC? These are the three main questions that most of my clients ask me. I try to help them understand these and many other important things about online marketing.
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