General Information About Daraz Pakistan
Daraz is an online marketplace for Pakistani shoppers. The site connects buyers with sellers and offers millions of items for sale. Its business model is based on customer experience, which explains the rapid growth of the site. Users can purchase a variety of products in a variety of categories from electronics to fashion. The website also provides delivery services and customer support. Among its many positives, Daraz is able to offer a secure and convenient shopping experience.
The company has grown to become the most popular online retailer in Pakistan. It’s also one of the fastest-growing e-commerce companies in Asia. It is a fast-growing, convenient and reliable online shopping platform for consumers in Pakistan, Bangladesh, Myanmar and China. The site has over six million registered customers and 6,000 active vendors. Its customers are predominantly young people, and 60% of its customers are under 35.
Founded in 2012, Daraz has grown to become one of Asia’s leading online marketplaces for fashion and footwear. It offers a seamless shopping experience across Pakistan, Myanmar, and Bangladesh. The site is popular for its variety of products, low prices, and convenience. Its diverse product selection has made it an instant hit with customers. Whether it’s a fashion accessory or a sportswear item, the site offers an unmatched shopping experience and a diverse range of brands.
Daraz Pakistan provides a variety of payment options to its customers. It also provides comprehensive customer support, and easy returns for its customers. In addition to e-commerce, the company has been a major contributor to the development of the local trading infrastructure and logistics network. It has connected over 1.3 million customers with over 6,000 active vendors and created thousands of new jobs in the process. In addition, it offers an excellent platform for buying and selling clothing and accessories.
While Alibaba is backing Daraz, the startup is still aggressively trying to penetrate the Pakistani market. Its management had previously projected a $1 billion GMV goal by 2023, but that goal was postponed due to the pandemic. Instead, it is concentrating on a successful marketplace business and a great customer experience. In fact, Daraz already has more customers than any of the other e-commerce companies combined.
In order to maximize its potential, Daraz has opened a warehouse in each of the three largest cities in the country. These warehouses will house inventory from strategic sellers and fast-moving products. In Karachi, 80 percent of Daraz’s inventory is housed, while 15 percent is housed in Lahore and Islamabad. The company also maintains very low inventories in Islamabad, leaving it with very little space to grow.
The company has invested several million dollars in the initial stages of Daraz’s entry into the Pakistani market. It has made a strategic investment in the country’s e-commerce sector. During the first month, Daraz had 70 million registered users in its platform, and 35 million of those were from the country’s largest city. The company’s business model was to focus on building a market in Pakistan that would be dominated by online shopping and the e-commerce business.
Daraz has experienced significant growth in the last few years. However, its customers in the country are not located in the larger cities and did not have access to the product range. As a result, Daraz’s success is largely due to its focus on customer experience. The company’s product range has increased by over a third since its initial launch, and it aims to expand its reach to other cities soon.
The success of Daraz in Pakistan was largely based on its strategy to attract customers in tier one cities. It aimed to build a network of sellers that would be willing to provide support to sellers. The company’s vendor support team focused on building relationships and creating opportunities of mutual benefit. It also focused on getting the right products for sellers and optimizing their value. This was the best approach to succeed in the Pakistani e-commerce market.
While Alibaba has been concentrating on India and Southeast Asia in recent years, it has also expanded to a number of other countries in South Asia, including Pakistan. By the end of 2015, Daraz had Rs491 million ($4.9 million) in Pakistan revenues and had expanded its offerings to third-party sellers. Considering the size of the Pakistani market, the company is well-positioned to compete with other online retailers.
With the acquisition of Daraz, Alibaba has entered the Pakistani market. The company has also expanded into four other South Asian markets, including Bangladesh, Sri Lanka, and Nepal. The deal with Daraz was an initial investment for the Chinese company, and it is expected that the new company will use its experience in other countries to grow in the Pakistani market. It is expected that the new business model will help the country’s economy.
5-8 High Level Facts About the Culture of Pakistan
There are many important cultural differences in Pakistan, but the most noticeable one is the difference in gender roles. Women in Pakistan are more likely to stay at home and raise their children, while men tend to work more. However, women have the same rights as men and can work in a variety of professions, including running their own businesses. In fact, women are more likely to be in the government than in the west, with the exception of the Taliban. There is no caste system, but the Shi’as, Baluchis and Pashtuns are more prone to poverty and low status.
Although there is no caste system in Pakistan, there are many differences between upper and lower income groups. While Pakistan has many high-income and middle-income individuals, there is also a high percentage of low-income people. Depending on where you live, your quality of life may vary a great deal. For example, a low-income person living in an urban area will have different challenges than someone living in a rural area or mountainous region.
The country’s national identity is rooted in Islam, which was formed as an Islamic nation. Despite this modern-day identity, the territory of Pakistan has a long history dating back thousands of years. This history includes many sites and stories that date back centuries before Islam was even created. In addition, there are at least five ethnic groups in Pakistan. There are often ethnic tensions in the Sindh Valley region, which is bordered by India.
The country has hosted a number of vast civilizations over the years, dating back to the Neolithic era and the Bronze Age of the Indus Valley Civilisation. All of these cultures have produced a unique set of identities and values. Here are some examples of the different cultural characteristics of Pakistan. You will also be able to apply some of these traits in the workplace or in your everyday life.
Lahore was a different world in its own; the busy life, the rich history, the colourful culture, and the unfamiliar faces – Javaria Waseem
The country is home to the oldest civilization in the world. This civilization originated around 6000 B.C., and developed advanced city culture and large structures. Indus style architecture is prevalent throughout Pakistan, and is found on the country’s shield. Indus-styled buildings are found in every part of the country, and are often reflected on its history. Typically, tea is consumed in the morning or during lunch breaks at the workplace. In the evening, it is served with a sweet or savory snack.
The Pakistani people have strong social connections and are loyal to their inner circle. In the past, many of these citizens have had to rely on themselves for support or opportunity. The importance of relationships has helped them form strong community bonds, and wasta is an important concept in the culture. This concept is a key part of everyday life, and most people in Pakistan understand what it means. If they need help, they will turn to their family members or other close friends for help. In Pakistan, the social support network is important and vital.
Pakistan has a diverse culture. While the majority of the population is Muslim, there is a large portion of the population that is Hindu or British. This is reflected in their language, and the language has many varieties. A typical day in the life of a Pakistani household is marked by celebrations of festivals and holidays. Moreover, the country’s cultural diversity is highly dependent on the region’s religious beliefs.
Islam and social life in Pakistan are closely interrelated. The Pakistani society focuses on interdependence and social connections. While traditional Muslim communities often rely on themselves for their needs, they value the importance of close social bonds. In the north, the Pashtuns have strong sense of community, with many close relatives living far away. A significant part of their lives is spent interacting with their communities.
The 7P’s of Marketing Mix for Daraz Pakistan
Product:
Daraz Pakistan is unique from other online shopping sites in Pakistan and provides the best online shopping experience to its customers. Daraz is an online shop that does not produce any products rather it takes the products from the authorized sellers according to customers’ orders and delivers those products to the respective customers. Daraz has the classified products on the basis of durability, uses and price. The goods like footwear, refrigerators, machine tools and clothing and durable goods available at Daraz are: clothing for men and women, home appliances, mobile phones, electronics etc. The main services provided by Daraz are delivery of products to the respective customers, training to its authorized sellers, and price return for its customers within seven days of purchase etc.
Price:
Organizations needs to have a strategy on pricing, both for wholesale and retail, bulk sale and whether you are in a position to offer discounts to ensure customer loyalty. Daraz is trying to establish itself in the ecommerce business so it is penetrating the Pakistani market and try to compete in the price. The products offered by Daraz are relatively low compared to the offline Pakistani market. This low-price strategy implemented by Daraz is to create the brand awareness, popularity and increase the goodwill of the company.
Place:
Place is distribution of products and services from a certain area. The place of Daraz is completely virtual or internet based. Daraz sell all the products through its website and mobile app. Daraz does not sell any product in any regular type shops. The web address of Daraz, which is “www.daraz.pk” can be considered as the place of Daraz. It provides the flow to information to other offline stores for the goods and services. Daraz sell the product from its website to the available locations. It has the contract with some of the logistics firms for the delivery of the product according to the demand and feasibility of the customer. Daraz has opened a warehouse in each of the three largest cities in the country. These warehouses will house inventory from strategic sellers and fast-moving products. In Karachi, 80 percent of Daraz’s inventory is housed, while 15 percent is housed in Lahore and Islamabad. The company also maintains very low inventories in Islamabad, leaving it with very little space to grow.
Promotion:
Promotion is a process through which an organization attempts to inform, persuade, and remind consumers, directly or indirectly, about the products and brands they sell. Promotion affects a lot in the brand image as well as the sales of the organization. Daraz promote itself mostly on the online platform with the objectives to increase the sales. The organization has developed the promotion programs by advertising itself identifying the target market and buyer motives. Daraz believe in online marketing rather promoting itself on newspapers, TV ads, radios etc. when it comes to big selling day like 11:11 or black Friday then only on those events it promotes through newspaper or TV ads. Daraz specifically focuses on consumer promotion more.
People:
In marketing mix strategy people matters the most. Without the people the products even does not exist. People play a vital role and serve as the backbone for the organization. Daraz is a well-known e-commerce site having branches in more than 19 cities of Pakistan. It trains its seller to go online and sell their products on the large scale. Daraz is employing more people on the delivery of the product to reduce the lead time in delivery of the product. Currently, Daraz has more than 3650 employees so that it can get partners and consumers development.
Process:
In an eCommerce service, a proper process plan is very important. Without the proper process plan, the organization cannot get a better result. The process includes the order of the products to the delivery of the products. Daraz has the proper process to perform transactions. Daraz does not have a product of its own it only mediates the sale of the product. Daraz has a simple process that can be understood by most users.
Customer visits the site of Daraz i.e(www.Daraz.pk)
Search for the product
Select the product
Check the product details
Select address and register
Confirm Order
Physical:
Physical evidence in the marketing mix strategy the customers can actually see or experience that directly contributes towards the perceived quality of the brand. The physical evidence of Daraz is its website where the consumer sees its product’s brand and quality. Daraz also shows its products with clear images and also provides the proper description of the products.
International Marketing Strategy Daraz Applies in Pakistan
The key to Daraz’s international marketing strategy is its commitment to the consumer experience. Its focus on providing the best shopping experience possible has led to a significant growth. This means that Daraz has made it a priority to create a great customer experience and provide excellent customer service. And this strategy is working. With a billion rupee target, Daraz is well on its way to being the next Amazon.
The company also places a high emphasis on customer experience. In fact, the business is experiencing record growth. The success of Daraz is attributable to its focus on the customer experience. The success of this international marketing strategy is a testament to its success. The business has a strong focus on the customer experience, a key ingredient to making a successful online store. However, the company has to be more creative and unique to create the ultimate customer experience.
References:
Daraz: https://www.daraz.pk/about-us/
LinkedIn: https://www.linkedin.com/company/daraz/?originalSubdomain=sg
Culture Trip: https://theculturetrip.com/asia/pakistan/articles/13-things-you-should-know-about-pakistani-culture/
Every Culture: https://www.everyculture.com/No-Sa/Pakistan.html
Scribd: https://www.scribd.com/document/518131215/marketing-mix-daraz