In the next few lines I will be discussing Local SEO in a very simple way. This will help you understand what it is all about and how it can help your business. So, without further beating around the bush let’s get started.
Local SEO
There is a new strategy being used called Local SEO. This strategy helps you optimize your local presence thus driving more traffic to your website. You need to understand that you have two major competitors here: the search engines and the Local SEO experts. You want to dominate your niche by having the best keywords and listings in both places. The challenge here is knowing which keywords are the best for both places and knowing how to incorporate them into your site and into your Google+ page.
First Step:
So the first step is to identify your keywords and start using them. Your goal here is to dominate the first page of Google for your main business name and the keywords related to your primary category. You can do this by using pay-per-click advertising. This will be an ongoing campaign and will need to be managed effectively over time.
Second Step:
The second step is local keyword research. The aim here is to rank for as many local keywords as possible and then leverage those keywords on Google+ pages, your Google Places page, and your own domain name. There is a huge benefit from local keyword research: first, organic results become much more relevant because Google understands where your customers are coming from. Second, organic results become much more direct – customers are able to see exactly which keywords are good for them.
Power Behind Local SEO:
Now that we have the basics of Local SEO in place we need to understand the real power behind Local SEO and how you can really benefit from it. There are two core factors that define Local SEO, user experience and content quality. A great user experience means having an enjoyable shopping experience on a website, and ensuring that the customer has clear communication with a business. This is done through things like clean installation, easy navigation, clear contact information, and an easy-to-use store – things that can easily be neglected during a big SEO push.
Content Quality:
Content quality is a huge marketing factor, particularly in social media and online user experience. It is important to ensure that users can clearly understand the nature of your product or service and that they feel welcome to contact you about your products or services. Local SEO in 2021 will focus on delivering the perfect user experience to local businesses and ensuring that they fully benefit from using local SEO. This means focusing on your keywords, using pay-per-click advertising, building links with other local businesses, and improving your search console.