Search engine optimization is at the heart of a successful internet marketing campaign. In fact, it is critical to the survival of any online business seeking to compete with large international companies, such as Google, Amazon, eBay, and others. However, changes to Google’s algorithm, s modus operandi and priorities could have wide-reaching impacts on SEO […]
Social media marketing is simply the utilization of various social media platforms and sites to advertise a product or service to a large audience. While the terms’ digital marketing and e-marketing are more common in academic circles, social media marketing continues to grow for both researchers and practitioners. Social media sites like Facebook and Twitter […]
The terms digital marketing and social media marketing are frequently used interchangeably, especially by those who operate in these sectors. Some may even think that they’re engaging in digital marketing when really, they’re implementing just social media. But if you’re engaging in social media marketing, in most cases you’re implementing several different channels of social […]
What is the Pay Per Click in 2021 strategies? What does it mean? And what exactly are the advantages of PPC? These are the three main questions that most of my clients ask me. I try to help them understand these and many other important things about online marketing.