Social Media Marketing – 3 Tips to Maximize Your Social Media Marketing Efforts When it comes to social media marketing, you have many options. There are vanity metrics such as post reach (the number of unique users who saw the post), cost-per-click, and click-through rate, but these can be difficult to prove. Keeping an eye […]
The Basics of Digital Marketing Digital Marketing is a method of advertising a product or service through the use of online digital technologies. It is one of the fastest growing fields of marketing today. This method uses various digital technologies to promote a business or product. This type of advertising is a great way to […]
Social media marketing is simply the utilization of various social media platforms and sites to advertise a product or service to a large audience. While the terms’ digital marketing and e-marketing are more common in academic circles, social media marketing continues to grow for both researchers and practitioners. Social media sites like Facebook and Twitter […]
The terms digital marketing and social media marketing are frequently used interchangeably, especially by those who operate in these sectors. Some may even think that they’re engaging in digital marketing when really, they’re implementing just social media. But if you’re engaging in social media marketing, in most cases you’re implementing several different channels of social […]
What is the Pay Per Click in 2021 strategies? What does it mean? And what exactly are the advantages of PPC? These are the three main questions that most of my clients ask me. I try to help them understand these and many other important things about online marketing.