Where to find staff as an International company? Staffing decisions are a major aspect of any company expansion strategy. Whether you’re establishing a new office, retail store, research and development (R&D) center, manufacturing facility, distribution center, or any other type of business presence, you need the right personnel to grow successfully. International recruitment methods differ […]
The Digitization Score of Pakistan Compared to Finland When compared to the other Nordic countries, Pakistan has fallen behind its regional peers in Digitization. Internet users increased on average by 15% over the past five years and are predicted to reach 80 million by 2020. This surge is largely due to the rapid growth of […]
What Challenges Does a Company Face in Developing New Products and Services? One of the biggest challenges for a company when it comes to developing new products and services is determining the pain points of the target market. A successful product can earn the loyalty of millions of consumers, but if the target market is […]
How to Best Take Advantage of the Power of Word of Mouth Word-of-mouth marketing is the most effective form of advertising. It creates a community based on trust and authenticity. This creates a relationship between the brand and its customers. This is very different from advertising, which aims to increase sales. Unlike advertising, word-of-mouth marketing […]
General Information About Daraz Pakistan Daraz is an online marketplace for Pakistani shoppers. The site connects buyers with sellers and offers millions of items for sale. Its business model is based on customer experience, which explains the rapid growth of the site. Users can purchase a variety of products in a variety of categories from […]
Key points that require attention when importing items to Pakistan: There are several things to consider before importing items to Pakistan, including their legal status and the fact that they have a missile and nuclear program. Under the Export Administration Regulations (EAR), goods imported to Pakistan must be screened for end-uses and prohibited items. This […]
What Is the Role of Marketing Communications in Business? What is the role of marketing communications in business? It’s one of the most important tools in the corporate arsenal. As such, it should be used strategically to drive business results. The role of marketing communications can help a company achieve the two goals outlined by […]
What Are the Key Issues With E-Commerce and M-Commerce? The internet has changed the way we do business. In the past, we used desktop computers to complete transactions. Now, we use mobile devices, which allow us to complete transactions with a tap. There are also mobile wallets available that let us pay with our phone. […]
WHAT ABOUT FINLAND? If we explore the Finnish culture through the lens of the 6-D Model©, we can get a good overview of the deep drivers of Finnish culture relative to other world cultures. POWER DISTANCE This dimension deals with the fact that all individuals in societies are not equal – it expresses the attitude […]
Social Media Marketing – 3 Tips to Maximize Your Social Media Marketing Efforts When it comes to social media marketing, you have many options. There are vanity metrics such as post reach (the number of unique users who saw the post), cost-per-click, and click-through rate, but these can be difficult to prove. Keeping an eye […]
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