Search engine optimization is at the heart of a successful internet marketing campaign. In fact, it is critical to the survival of any online business seeking to compete with large international companies, such as Google, Amazon, eBay, and others. However, changes to Google’s algorithm, s modus operandi and priorities could have wide-reaching impacts on SEO including increased website traffic and exposure, but also potentially lower cost and profitability.
Mobile-First ranking option:
Google’s new Mobile-First ranking option does have an effect on SEO strategy, however. The main concern here is the effect it could have on search engine optimization (SEO). Google has long been known for having a major influence on user experience outcomes, such as how many clicks an individual user makes on the SERP. The increase of mobile-first search rankings could reduce the number of time users spends on each page of a SERP, resulting in lower organic search traffic.
However, SEO professionals have long argued against the idea that Google’s positioning of Mobile-First Search will have a major impact on website performance, or that it will cause the SERP to rank higher. Instead, they argue that Google’s decision will have the opposite effect, as users will find it more convenient to simply read the full article rather than searching for specific information. This may result in fewer clicks, but overall, the change will have little impact on search engine rankings. As mentioned earlier, Google plans to increase the number of its mobile searches over the coming years. This increase will likely lead to an increase in mobile-first page results.
If Google plans to introduce mobile-first indexing, it will most likely be to increase its influence over the SERPs. To this end, it would be beneficial for SEO professionals to create mobile-friendly websites. However, the addition of a new indexing mechanism for Mobile-First Search will not dramatically change rankings over the long run.
Google’s Mobile-First Search will most likely have little impact on SEO strategies for the next few years. Google will most likely continue to implement a similar strategy using its core web vitals in order to determine which pages on its SERPs are the most relevant. Users will still be directed to the main page, regardless of whether it is through a mobile user interface or not. Regardless, marketers should ensure that the SERPs they use to achieve top rankings in Google’s Mobile index will still appear on their desktop search results pages.
Meta Description and Title Tag SEO in 2021 will also need to pay close attention to changes in the algorithms used by Google. These algorithms will likely favor longer Meta Descriptions and Title Tags that provide more information about the page. These tags are also important because Google places higher importance on pages that are linked from other high-ranking pages. The introduction of these two tags will most likely have a positive effect on SEO rankings. In addition to the impact on rankings, it is likely that website owners will begin to notice more click-through rate increases.